Computer vision (CV) is an AI technology that analyses images and videos to extract valuable data, with the ability to examine visual data at computer speed using a human-like analytical approach. Although many of us use CV daily without realising it, there are some unexpected ways that this technology is being used. By analysing images and videos, computer vision can extract valuable data based on the specific requirements of the user. It employs a human-like analytical approach towards visual data, but with the swift speed of a computer. However, there are some unconventional ways in which computer vision is applied, and some of these may have been utilised by you unknowingly. By utilising machine learning, computer vision is capable of rapidly analysing vast quantities of visual data. Quite a few of us employ computer vision regularly, often without giving it much consideration. Were you aware that you’re utilising computer vision when you search for photographs of a dog or a beach in your image library or when you unlock your phone using facial recognition?
Here are four examples:
- Content Moderation: CV can help reduce the burden on human moderators by quickly identifying unsavoury content in images and videos, which is particularly important given the significant psychological risks that moderators face.
- Phishing Detection: CV is being used as a real-time defence against phishing attacks by identifying potential red flags using visual signals, such as identifying spoofed websites and keyword padding.
- Monitoring Sports Sponsorship: CV is being used to measure the effectiveness of sports sponsorship by monitoring the screen time of advertisements and tracking the long-term success of campaigns.
- Counterfeit Detection: CV can help to identify counterfeit products by analysing visual components, such as logos, image quality, and object recognition. This technology allows for real-time analysis of products listed on a platform’s website, which is a big step in the right direction towards eliminating counterfeiting.
CV is a rapidly evolving technology that promises to throw out new and surprising uses as it matures, such as the development of self-driving electric vehicles.